If you go to a lot of effort to make an Instagram post, you want to be able to use the same elements on Facebook. Click the resize button at the bottom of the screen, and select a new size. Desygner will convert your canvas to the new size—but as a new Page in the same document.
This means you can work on one design and quickly replicate it for other platforms. While working on your own designs like this is absolutely more time-consuming than working from templates which, again, Desygner has thousands of , it does mean your social media graphics are going to be unique. There's a certain sameness to a lot of the default templates in every app, and you'll begin to spot them in your social media feeds. Desygner helps you stand out. Snappa Web. Of all the apps on this list, Snappa is the only one whose free plan has access to the exact same templates, graphics, images, and other design resources as the paid plan.
The catch is that, instead of having to carefully check what template you're using, you can only download three designs a month. If you only occasionally need to create images for your social media channels—or just want to create a one-off banner for your Twitter account or Facebook page—it's really nice to not constantly be running into upgrade notifications. As good as Canva and Spark are, the free plans do make you very aware that there's a paid plan they'd love you to be on.
Instagram Marketing: The Ultimate Guide
Snappa is a lot less pushy—but no less useful. The other mild difference with Snappa is that its templates—while excellent—aren't as thoroughly themed as some of the other options. Right now, just before Christmas, there are only three generic holiday-season Instagram post templates. You need to look at the defaults as a base you can customize and build from, rather than something ready-built that you're just adding a photo and changing the words with.
If you want to make a birthday post, for example, you should look at the templates and pick one that has a layout you like. Then, open it and add your own picture with the Bkgrnd tool in the sidebar—either by uploading one or finding one of the included royalty-free stock images that works for you. You can customize it further by clicking on Effects and adding a color overlay, blur, or other adjustment—most of which serve to make any text on top of the image more legible.
Of course, you then need to add balloons. Because every birthday post has balloons. To do that, click the Graphics tool and then Icons. Use the search to find a balloon you like, and click to add it. To make sure everything lines up nicely, you can click the Toggle Grid option in the top toolbar and use it to position things perfectly.
When you're happy with how things look, click Download to save your image or Share to push it directly to your social media accounts—so long as you haven't maxed out your free posts. If you have, you'll need to upgrade or click Save to keep the file until the monthly limit resets. Even the best tool can't make up for a lack of knowledge. Check out Design How to make great graphics without design skills , and learn the principles you need to succeed in creating standout images for social media.
This article was originally published in October by Emily Irish. Harry Guinness is a writer and photographer from Dublin, Ireland. His photos have been published on hundreds of sites—mostly without his permission. Home App Picks. All Articles. Best Apps.
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20 of the Best Social Media Apps for Marketers in 2021
Make sure that any product photos you share fit in seamlessly with your brand aesthetic, especially on visual platforms like Instagram. A post shared by ban. If you have fans who use your products and services to create their own social media content, reach out and ask to repost it with credit on your accounts.
On Twitter, retweet or quote retweet to share posts that discuss your company in a positive light. On Facebook, you can post on your page with a link to another post. Ask the original poster to make their post public first. On Instagram, apps like InstaRepost or Repost for Instagram allow you to share content from other users. A post shared by Whole Foods Market wholefoods. Whole Foods took advantage of the cartgoals hashtag by sharing this photo from another user on Instagram, featuring a filled shopping cart in one of their stores. You can get creative with apps like PINS to make fun visual posts, or simply add stickers and text to photos.
Also, Instagram allows users to share feed posts to their Stories , giving your posts an even wider audience. Instagram stories that you want to save can be shared as highlights, as Simply Made by Bekah does here to save and display the color options for her jewellery. Quote posts are a great way to highlight important parts of your articles or blog posts.
2. Electronic books (eBooks)
They can also be used to share tips, advice, and insights from key people at your company. These posts are especially popular on Instagram and Pinterest but can be effective on any platform with a visual element. A post shared by New School Of Finance nschoolfinance. Financial advice might not seem like it lends itself to visual posts, but this colourful quote post proves that assumption wrong.
This is like posting influencer content, but with a twist. Have someone—an influencer, an industry figure, an employee—do a guest takeover of your social media accounts. You could tie these takeovers to a specific event, like having a home decor blogger do a takeover in early December to feature holiday decoration ideas.
As with influencer posts, this can open up your social media following to new audiences. It can also provide ideas for new approaches to your feeds and get fresh eyes on your accounts.
Ensure your guest sticks to your brand guidelines and aesthetic, but let them have a bit of fun with it too. Skincare brand Summer Fridays saves its takeovers via Instagram Stories, where different influencers share how their products fit in their personal care routines. Besides sharing news about your organization on your social media accounts, share relevant articles and updates about your industry as well. These social media posts work especially well for Twitter, where people come for news, and LinkedIn, where people network and look for industry-focused information. Look for news about exciting developments in your industry, upcoming industry conferences, or positive work done by related organizations.
These posts can widen your social reach and help position your company as an industry leader. Visual infographic posts can be a great way to share a lot of information quickly. For example, if you have new sales results or market research to share, consider including the key findings in an infographic, as well as in individual posts that highlight particular statistics. By their nature, infographic images are often vertical. This makes them valuable for Pinterest , where vertical-orientation images are the norm. Also, consider making infographic images with horizontal orientation to share on Facebook, Twitter, and LinkedIn.
Become a better social marketer.
Verafin makes software used by financial institutions to find fraud, which makes the company an expert on topics like elder care. This infographic, posted on LinkedIn, shares some of that information in an easily understood visual format. This could include screenshots of upcoming software, a few details teasing an upcoming event, or product shots of a soon-to-be-released item. Of course, these posts should be done carefully.
101 Different Types of Digital Content
They share glimpses of the upcoming new products but never give away too much, so people will want to tune into live videos of the official launch. They also encourage sharing, when they are well done. Before you post to social media using a meme, make sure you understand its meaning. Here are some Instagram accounts that are harnessing the power of memes.