This means you can target many different keywords in a single post.
With more than hours of video uploaded to the site every single minute and more than 5 billion unique views every day, YouTube is the undisputed king of online video. With so much video content being produced and uploaded to YouTube every day, keyword research and optimization are absolutely crucial to marketers hoping to grow their online audience. There are a number of third-party keyword suggestion tools built specifically for YouTube. As a Google-owned property, YouTube has incorporated much of the technology of its parent company, including its search functionality.
1. Understand Your Audience
Of all the major social media platforms, Pinterest is arguably the most unique. A digital interpretation of the classic pinboard, Pinterest is unique in that it relies solely on user- curated — not solely user- generated — content. Optimizing content for discovery on Pinterest is tricky, due to the fact that the vast majority of content on Instagram is user-curated, meaning that Pinterest itself has limited input on what content appears on its site beyond the typical terms and conditions concerning offensive content etc. There are, however, several ways to do it. Before you even enter a keyword, Pinterest will present you with several timely search trends :.
You can also refine your results in real-time by selecting a keyword suggestion, and repeating the process:.
Press Releases
Pinterest then suggested a series of further keywords that are relevant to our original query, as well as suggestions of relevant Pinterest users and even different boards that feature our initial search term. From here, you can create and name a new campaign, as well as set a daily budget.
At this point, you can enter your initial search query to see a range of related keyword suggestions that are relevant to your original keyword. By performing keyword research for social media and analyzing term usage on a site-by-site basis, you can gain an advantage over your competitors, who likely research keywords only once and with a blanket "one size fits all" approach across all marketing channels. Always think from the perspective of your users. This is particularly important if you offer a lot of content on your company's website.
The average Internet user skims through the content on a web page instead of reading each and every word from top to down. Users tend to scan through key parts of the page quickly to determine if it is relevant to their needs. It is important to format your content with this in mind.
How to Meet WCAG (Quickref Reference)
Correct use of headings, sub-headings, paragraphs, bullets or lists help to break up text, making it easy for readers to scan. Nothing is more annoying for website visitors than a website that takes long to load. In fact, slow speed is one of the main reasons why visitors leave a website. Making sure your website loads within 4 to 6 seconds is important for good usability.
It also affects your search engine ranking. You can use free tool such as Pingdom to test the speed of your website and to get suggestion on what you can do to improve your speed. I have found third-party website plugins and widgets including website tracking, social media, to be one of the most common factors that affects website speed. Try to limit their use and only use the ones that are absolutely necessary. It is also one of the main reasons visitors leave your site.
Children and Adolescents and Digital Media
Customer expectations have changed significantly in recent years. A typical customer will only wait for a few seconds for your page to load, after which they will most likely navigate away to a competitor's site never to visit again. Browser compatibility can be easily overlooked. Even the websites of some of the most reputable companies suffer from this problem due to neglect.
This is bad for branding and has a negative affect on website usability. Although modern browsers have evolved and become more efficient, some inconsistencies still exist in how a website is interpreted by different browsers. It is important to ensure your website appears and behaves consistently across all major browsers such as Chrome, Internet Explorer, Firefox, Safari and Opera.
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Simple things like this set a professionally designed website apart from the rest. Good navigation is one of the most important aspects of website usability. It is equally important for the navigation to be clutter-free. Try to limit the number of menu items as far as possible. A drop-down menu or sub-navigation may work better on large site with many sections and pages.
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Take a look at Mashable's example below. Good error handling and description on-screen messages are very important for good usability. It should also be actionable, findable, and shareable. People read differently online than they do when they read print materials -- web users typically scan for information. People come to your website with a specific task in mind.
Web Design: 11 Characteristics of a User-Friendly Website
Conduct market research, perform a task analysis and other types of user research, and analyze metrics to better understand what users are looking to accomplish. By knowing who you are writing for, you can write at a level that will be meaningful for them. Use the personas you created while designing the site to help you visualize who you are writing for. You can encourage visitors to return to your site by keeping your content fresh and up-to-date, especially when working with blogs, social media, or dynamic content websites.
Remember that developing web copy in plain language in the federal government is the law. Try to make your reading ease number go up and your grade level go down. You can improve your readability by using active voice and short words, sentences, and paragraphs. Skip to main content. Improving the User Experience. Writing for the Web When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs.