If the event value contains parameters that are not mapped to valid Facebook parameters see the table above , these parameters are not sent to Facebook. And if you do, can the two co-exist without duplicate reporting? The AppsFlyer SDK takes care of all mobile user acquisition attribution purposes of your Facebook users, including engagements, installs, sessions, and post-install events. Facebook requires AppsFlyer to report about installs and in-app events from ALL users, including organic users. How can you avoid this duplicate reporting?
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With Facebook you can see data broken down not only by campaigns, ad sets and ads, but also by Facebook channels called Placements on Facebook. Use this data to compare the quality of users that you get from the different channels of Facebook. Agencies and FMPs can run and attribute Facebook campaigns on behalf of advertisers on AppsFlyer, or even alongside the advertisers' own Facebook campaigns.
In order for the agency campaigns to be attributed to the agency, the campaign name MUST begin with the agency's name. For more details about agencies and Facebook install attribution please go here. In addition, agencies can't alter Facebook lookback windows and retargeting control. Rather, they need to ask the advertiser to perform these changes if they're needed.
Besides, agencies cannot modify any in-app event postbacks sent to Facebook. The reason for that is Facebook's requirement to receive information about all installs, including those that are not attributed to it and therefore may not be brought by the agency. The image below shows all settings that need to be configured by the advertiser for the agency to be able to manage its Facebook campaigns:. Facebook doesn't allow creating mobile apps install campaigns for Android apps that are in out-of-store markets, for example, Baidu.
However, you can advertise and record installs for out-of-store apps on Facebook following these instructions:.
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The same solution applies to apps in Google Play and the App store, which require a landing page prior to the redirection to the market. For specific instructions on attribution for apps in Amazon on Facebook, click here. AppsFlyer gets spend including clicks and impressions data from Facebook campaigns, if one or more installs occurred during the previous 7 days.
If a Facebook campaign engages with multiple platforms Android, iOS, desktop, etc the cost in the Dashboard is platform-specific and is calculated by Facebook. Getting Facebook cost including clicks and impressions. Upon performing the first Facebook admin login described above AppsFlyer receives Facebook cost data up to 30 days retroactively for existing campaigns.
Cost data from beforehand isn't available. In subsequent syncs, AppsFlyer receives data from the last 7 days.
This means that cost, clicks, and impressions data is collected for all campaigns, which have at least 1 conversion during the last 7 days. Facebook may reset this permission to get the cost data every few months. If you notice the cost data stopped appearing on the dashboard please repeat the Facebook admin login steps again. If the Facebook admin user changes their Facebook password the login steps must be repeated as well.
AppsFlyer gets aggregated clicks, impressions and cost data from Facebook periodically every few hours. Therefore, it may take a few hours before these actions are displayed on AppsFlyer's dashboard. As AppsFlyer gets only aggregated click and impression data from Facebook, the entire set of raw clicks and impressions is not available. The only raw clicks and impressions available in raw reports are those that resulted in installs. If you filter by Geo on AppsFlyer's dashboard, you can see the summary and breakdown of the Facebook cost data.
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In addition, the cost by Geo data is only available for single platform campaigns. This means campaigns that have an Android targeted ad set, and an iOS targeted ad set, cannot have Geo specific cost data. To get the full cost data, dedicate a campaign to each platform. To create a report with complete cost data, group it by only one of these dimensions. There are differences between Facebook and AppsFlyer attribution models. These differences may lead to discrepancies with Facebook cost data:.
The Cost Per Install is calculated by dividing the total cost with the number of installs. Even if there are several Facebook users with permissions to run campaigns in the Facebook Business Manager, only one of them is required to perform the Facebook login described above. However, if this user does not have access in Facebook to some of the running campaigns, the result is campaigns that are displayed on AppsFlyer's dashboard, but lack the cost, clicks and impression data.
Cost and ROI data for retargeting campaigns can be found in the unified view of Cohort reports. If you are signed in to Facebook on the same browser that you are performing the configuration, the window automatically connects to Facebook using those credentials and if access has already been granted to AppsFlyer's app, then there is nothing to do and the window closes. In contrast with AppsFlyer's data, Facebook doesn't tell apart cost data of Android apps and Amazon apps which are Android-based. Therefore, the cost data of Amazon users may be attributed to campaigns targeting other Android users instead of the original Amazon campaigns.
What should you do if you want to switch the Facebook ad account, but have already linked the Facebook cost via AppsFlyer with your old ad account? The solution is to disconnect the ad account via Facebook. No action should be taken on AppsFlyer. An advertiser runs campaigns using Facebook Ads. In AppsFlyer the advertiser sees the following:.
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The cost information is provided by Facebook to AppsFlyer. The number of installs is calculated by AppsFlyer using AppsFlyer attribution rules. As any two major players in the mobile user acquisition eco-system, AppsFlyer and Facebook differ in their attribution models. This may cause discrepancies to occur between Facebook and AppsFlyer dashboards. While we work closely with Facebook to minimize these discrepancies, advertisers should be aware of the following causes for them.
If the number of events varies significantly, there may be a discrepancy. AppsFlyer uses last-click attribution more information about AppsFlyer attribution available here. Facebook Ads default reporting time zone is PST. Make sure to change it in Facebook Ads Manager to match the app time zone defined in the app settings in AppsFlyer.
You can change the time zone set for the app in the app settings page to match the time zone defined in Facebook Ads Manager. AppsFlyer supports both click-through and view-through attribution. Facebook Ads' default click-through lookback window is defined to 7 days.
Although there are some specific cases where the default is different , it is recommended to set the click-through lookback window in AppsFlyer to 7 days to cover all Facebook Ads' default options. To compare the click-through and view-through attribution windows on Facebook with those on AppsFlyer, visit Facebook. We recommend configuring the attribution windows on AppsFlyer according to Facebook values as they are shown in the following screenshot:.
Suppose that the Facebook click lookback window is configured on AppsFlyer to 1 day for your app com. Users that click on Greatapp's ad on Facebook, but launch the app for the first time after days are attributed as organic users on AppsFlyer, while Facebook self-reports these users.
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In the AppsFlyer platform, aggregated data reports function as usual, but the conversions listed in raw data reports will be attributed to a restricted media source. As a result, AppsFlyer might not attribute conversion-assisting impressions to Facebook Ads. The differences between platforms may also be present with post-install events for example, in-app purchases , that are displayed on Facebook and on AppsFlyer.
The following table describes the most common reasons for these differences and advised on how to minimize them:. Events that are performed by users that are attributed on one platform, but not on the other, are also under discrepancy by default. Minimize the installation discrepancies according to this article to lower in-app events discrepancies as well.
Facebook always attributes events to its own campaigns that drove them, while AppsFlyer attributes these events to the acquisition source. In installs and events, which Facebook incorrectly self-attributes are indicated as assists in AppsFlyer. Combine raw data of Facebook attributed conversions with raw data where Facebook is the contributor.
A re-engagement campaign can cause users to open an already installed app re-engagement. Alternately, when AppsFlyer recognizes a previous install of the app existed on the same device, AppsFlyer may refer to that conversion as a re-attribution. If, on a re-engagement campaign, Facebook targets new users or users that have installed the app for the first time after more than the set re-attribution window following the original installation, these users are recorded as new user acquisition installs on AppsFlyer , which belong to a re-engagement campaigns on Facebook.
On the other hand, installs that take place within the set re-attribution window following the original installation, are considered as re-attributions and appear on the retargeting page of AppsFlyer, while they may be appearing as new installs by Facebook. While Facebook shows all installs of a retargeting campaign in the same place, on the AppsFlyer dashboard, installs are divided between the Overview page new installs and the Retargeting page re-attribution and re-engagements.
Facebook reports on cross-device attribution. Linda clicks on a mobile ad of GreatApp on Facebook using her Android phone.
Facebook records the click done by Linda under the original Android targeted campaign "Android Females". Linda decides to install GreatApp on her home iPad. If you use AppsFlyer's Validation Rules , results may differ between AppsFlyer and Facebook when there are rejected installs that originally come from Facebook. In these cases Facebook self-reports installs to itself, while AppsFlyer rejects the same installs. Similarly, if you use AppsFlyer's anti-fraud solution, Protect, there may be installs since Facebook self-reports, while AppsFlyer rejects.
To verify this Jeff defines a validation rule, that accepts users from Canada and the US only. When a Facebook user from Spain clicks and installs, Facebook self-reports the install, while AppsFlyer rejects the install that doesn't pass the validation rule. If you have completed the basic integration and still not seeing results from Facebook on the AppsFlyer dashboard, first verify that you have new installs from Facebook since the integration.
Although in most cases attribution still works with finger-printing, IDFA collection is mandatory for working with Facebook. Android installs work on Facebook even without GAID collection, but it is highly recommended to have it implemented too.
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The app must be defined on Facebook as Live rather than In development for attribution to work. By default Facebook sends only the conversion and engagement data. However, you can easily also start getting clicks, impressions and cost data for your Facebook campaigns.