1983 - 1990

And even though the recently launched Note 7 is a beast of a device, the first Galaxy Note, launched in , started it all. With the Note, Samsung played a risky hand at a large-screen smartphone.

Apple and Nokia: The Transformation from Products to Services | SpringerLink

HTC might be going through troubled times now, but it holds the distinction of being the manufacturer that launched the first commercially available smartphone to run Android. HTC Dream had a horizontal slide-out touchscreen that hid a full keyboard underneath. Running Android 1. Launched by none other than the late Steve Jobs in , the Apple iPhone ushered in a new era in the realm of mobile phones.

The all-touch device vowed the world with its futuristic for that time features like on-screen keyboard, quad-band GSM support and a gamut of sensors like accelerometer, proximity sensor and ambient light sensor. And even though it lacked the App Store when it launched, the iPhone paved the way for modern-day smartphones. The rest, is history. Back in the day, Sony Ericsson was a force to be reckoned with when it came to mobile phones with capable cameras and outstanding audio quality.

Launched in , the N95 represented the best of Nokia at the time of its launch.


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The phone was powered by Symbian S60 and had a unique two-way sliding mechanism, which could be used to access either the numeric keypad or media playback buttons. It had the earpiece and microphone placed on the sides rather than top and bottom. Image credit: wikimedia. Launched in , the signature feature of the Nokia was a mechanical slider that came down to reveal the keyboard.

The 10 Best-selling Mobile Phones in History

The was featured in the science-fiction blockbuster The Matrix. Nifty 14, JSW Steel Market Watch. ET NOW. Brand Solutions. Working at Uber. ET India Inc. Saying that, this was the start of the end for Nokia; by its smartphone market share had dropped to just 2. Apple truly revolutionised the smartphone industry with the launch of the first-generation iPhone, with many experts noting this as the most significant moment in smartphone history. Whilst the phone itself was nothing extraordinary for its time, featuring a QWERTY keyboard, a touchscreen and a few buttons for key features such as answering calls, its significance lies in its operating system.

It featured upgraded battery life, support for 3G networks and a new and improved operating system. BlackBerry launched its Curve model in , further reinforcing its transformation from a business-focussed to a consumer-focussed manufacturer.


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It allowed users to add friends, publish status updates, send broadcast messages and loads more. The widely-popular instant messaging network Whatsapp, now boasting more than 1. Arguably one of the most successful phone lines in history, Samsung launched the very first Galaxy S in June With a screen size of 5. Quite ironic when you see that Apple currently sells iPhones with a screen size of 6.

Legendary phones

Mobile technology really started to accelerate in Just five years ago apps had only just been introduced and it was fairly uncommon to find a phone with Wi-Fi capabilities. Within the next few years, most of the world would be able to unlock their phones using their fingerprints and there would be an app for pretty much anything you could think of. This acceleration in technology was largely down to the mainstream success of the iPhone 5.

With five million units sold in the first weekend of its release, this phone went on to be one of the most popular models of its time. The iPhone 5 featured a lighter, sleeker design, an extra-tall screen, and the infamous Lightning connector which has managed to survive up to the iPhone XS, despite all of its controversy. It also welcomed the introduction of Apple Maps, as well as an ever-improving Siri.

With more than 20 million units sold in the first days, this was the first Android phone to consistently outperform the iPhone in polls. The phone introduced several new features to the Galaxy S line including eye-tracking capabilities, support for wireless charging and support for 4G networks. However, its network was limited to just Reading, Southwark and Swindon.


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  7. In September , Apple once again changed the face of the luxury phone market with its attempt at a cheaper version of the iPhone 5, known as the iPhone 5C. Apple also launched a higher-priced model at the same time as the 5C, known as the iPhone 5S; this was the first time it had announced two iPhones at the same event, setting the tone for years to come. As well as improved software, the model featured something that iPhone users had only seen before in Sci-Fi movies although this was actually a feature in Motorola phones since ; the ability to unlock your phone with your fingerprint.

    Released in , the Nokia Lumia is still known as one of the most powerful camera phones on the market. The phone brought a new, sleeker design to the iPhone, sporting a thinner body but a huge 5. Despite these two models being the most expensive smartphones on the market at the time Apple still managed to break its previous sales record, selling a staggering 10 million units in the first weekend that the handsets went on sale.

    Easily one of the best-looking smartphones of its time, the Galaxy S6 Edge boasted a truly unique, curved edge-to-edge screen. It also boasted an incredible battery, offering 4 hours usage out of just a ten-minute charge. One of the first two phones on Android 6. With a solid Google launched its flagship phones, the Pixel and Pixel XL, to a great reception back in On top of this, the phone received a ton of good press surrounding its camera, scoring a rating of 89 on the DxOMark — the company that rates the quality of smartphone and DSLR cameras.

    Amalia Sterescu. He says that his job as CEO is to create a culture that focuses on listening, learning, and harnessing individual passions and talents. Company culture is not to be taken lightly.

    Apple and Nokia: The Transformation from Products to Services

    Company culture starts at the top and grows at the bottom. It includes mission, values, environment, ethics, expectations, overall mood, goals etc. Brand Minds is the biggest business conference in Central and Eastern-Europe. Prepare your business for by attending our masterclass! Multiply your business: Articles to help independent professionals take their business to the next level. Medium is an open platform where million readers come to find insightful and dynamic thinking.

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