They also put two identical phones in a silent room. They then looked for ads related to pet food on each platform and webpage they subsequently visited.
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They also analysed the battery usage and data consumption on the phones during the test phase. They repeated the experiment at the same time for three days, and noted no relevant pet food adverts on the "audio room" phones and no significant spike in data or battery usage. The activity seen on phones in the "audio room" and the silent rooms were similar. They did record data being transferred from the devices - but it was at low levels and nowhere near the quantity seen when virtual assistants like Siri or Hey Google are active.
James Mack, systems engineer at Wandera, said: "We observed that the data from our tests is much lower than the virtual assistant data over the minute time period, which suggests that the constant recording of conversations and uploading to the cloud is not happening on any of these tested apps. For years tech giants have batted away suggestions that they are using the microphones in our mobiles to spy. Last year, Facebook chief Mark Zuckerberg was asked if this was happening as part of his testimony before the US Senate to which he flatly denied it.
However, as distrust in tech giants has grown, many users still feel like it's happening to them. Interestingly, the study found that most of the Android phone apps seem to consume significantly more data in the silent rooms with many iOS apps using more in the audio-filled rooms.
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Analysts say they are unsure why this is the case but have determined to carry on researching the issue. Regardless, the company co-founder and chief executive Eldar Tuvey is confident that the overall results show that any secret transfer of significant data is not happening. It might be happening in a way we don't know about - but I would say it's highly unlikely," Mr Tuvey said. The results won't surprise those in the information security industry who've known for years that the truth is that tech giants know so much about us that they don't actually need to listen to our conversations to serve us targeted adverts.
Location data, browsing history and tracking pixels, for example all provide enough information to predict what you might be thinking about buying. They can also link you up to friends via social media information and guess that you might be interested in the things they are searching for. Mobile advertising and security expert Soteris Demetriou, from Imperial College London, said: "The adverts that you see are a result of huge amounts of data that the companies have about you. They share a vast amount of information across advertising networks powered by machine-learning algorithms that are extremely powerful.
There are of course instances where some apps have been found to record user activity for advertising purposes. Last June, researchers at Northeastern University in the US state of Massachusetts tested 17, mobile apps from various Android app stores around the world. They found no evidence of listening - but they did discover some relatively small applications were sending screenshots and even videos of user phone activities to third parties.
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