The apps that made it into this roundup feature templates and tools for designing more than just social media images. Canva is a powerful, but still simple to use, template-based graphics design app. There are hundreds of thousands of templates, graphics, and photos you can use as part of the free plan that goes up to millions of assets with a Canva Pro subscription.
When you open Canva, you're presented with dozens of possible templates for everything from posters to Instagram Posts. It's a lot to navigate, but there's great search built in. Just click the search bar in the top right of the screen and look for something like "birthday instagram stories" to see more specific options. I got suggested templates just for that.
Once you've found a template to work from, the drag-and-drop editor makes it simple to add your own resources. Just click Uploads then Upload Media in the left sidebar, add any images or brand elements, and you can drop them straight into the editor. One tip: right-click on any element and click Send Back or Send Forward if you want to move it behind things like the text which you can double-click on to edit or the image frame.
Like Google Docs, Canva enables you to share and collaborate with others, so if you want a second set of eyes on your design, click the Share button in the toolbar and then add an email address. When you're done, click Download to save your post for, well, posting.
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It's a handy option if you only occasionally use Canva. Pro has heaps of extra designs, and some nice features, like automatic resizing, a social media scheduler, and the ability to upload your "brand kit," so you can easily add your logo, brand colors, and font to your designs. Adobe is the biggest name in graphic design, so it's no surprise they have an app designed for making social media and web graphics. Adobe Spark or Adobe Spark Post on mobile for the tools you want isn't as well known as Photoshop or Illustrator, but it's better for most people.
And it's free to get started. As I write this, Spark claims to have more than 34, templates for you to work from. A good chunk of them are Premium templates, only available to subscribers, but there are still thousands available for free. Search isn't as good with Spark as it is with Canva. The simplest way to get started is to select the kind of post you want to make from the home screen, then use the Templates search in the left sidebar to find the one you want, rather than to just search everything from the home screen. You can also create your own design using the Icons , Design Assets , and Backgrounds tabs in the sidebar, and, of course, adding your own photos or pulling them from Pixabay and text with the appropriate tools.
One great feature of Spark is how easy it is to resize and reformat your posts for different social media platforms. In the right sidebar, click Resize , and then select the different post style or design. Spark will then make a best guess at reformatting everything to fit. It normally does a pretty good job, and it should only take you a few seconds with the admittedly lovely-to-work-with editor to fix any quirks.
Spark is an excellent standalone editor, but it's hard to overlook its integration with the rest of Adobe's Creative Suite. If you plan to scale your business to the point where you need to use and pay for Adobe's more powerful tools, Spark is the way to go. You can create libraries in the Libraries tab of the sidebar that are available across all your Adobe apps, pull in photos from Lightroom, and use Adobe Stock images. Beyond the Post graphic design type, Spark also provides two other project types: Pages and Videos available as separate apps on iOS. With Pages, you can build a simple, sleek web page that you can then share via a direct link.
Videos is just what it sounds like: a basic video editing app that works as smoothly as Spark's graphic design tool. You can even start with a template that will help guide you through ideal video structures for presentations, ads, and more. The main downside of Spark's free plan is that Adobe adds a logo to the bottom corner of your design. If you click on this logo, it will say Remove Once, but, after lots of testing, the logo appears to be removable in all designs—you'll just have to deal with that upgrade pop-up each time.
Pablo by Buffer Web. Pablo is a minimalist tool for placing text over the top of images from the team behind the social media scheduling app Buffer. It couldn't be simpler to use or in its design. To us, that's a feature—but if you need something with more options, check out one of the other great apps on this list.
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Seriously, Pablo is barebones. Open the website and you're straight into the app. There's no need to create an account—because there are no accounts. In the center of the screen, there's a preview of your image. On the left, you can search for an image through Unsplash or click Upload Image to add your own. At the top of the screen, click Templates to choose from one of the six defaults.
On the right, you can choose the size and shape of the canvas, add a filter, position the text, and insert your logo or another graphic. Click on the text to change its formatting, double-click on it to edit it directly. Oh, and click Reposition to change the position and crop of the background image. That's literally it. If you do queue it up with Buffer, you can also connect it to any of the other apps you use with Zapier. For all the lack of options, Pablo is still on this list.
It makes it beyond simple to create basic-but-good-looking social media images. Honestly, by stripping most features, it just makes it impossible to create ugly graphics.
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Pablo Price: Free. Desygner Web, iOS, Android. At the opposite end of the spectrum, Desygner has some of the most advanced features of any of the apps we tested—while still being simple to use. If you don't want to go the template route although it does have thousands of great templates to work from , additional features like a free-drawing pen tool and the ability to import from PDF, PSD, and SVG files give you a lot more creative freedom. Take that pen tool: with a project open, click Drawing and then Pen.
Now, click and drag to draw a free-form line into any shape you want. Handy, right? Well, click on the shape you just drew, and you get some additional, super-powerful options in the top menu bar. And you have all the same options with the other, shaped drawing tools and the Path tool, which is basically just the pen tool but you click to draw straight lines.
If you go to a lot of effort to make an Instagram post, you want to be able to use the same elements on Facebook.
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Click the resize button at the bottom of the screen, and select a new size. Desygner will convert your canvas to the new size—but as a new Page in the same document.
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This means you can work on one design and quickly replicate it for other platforms. While working on your own designs like this is absolutely more time-consuming than working from templates which, again, Desygner has thousands of , it does mean your social media graphics are going to be unique. There's a certain sameness to a lot of the default templates in every app, and you'll begin to spot them in your social media feeds.
Desygner helps you stand out. Snappa Web. Of all the apps on this list, Snappa is the only one whose free plan has access to the exact same templates, graphics, images, and other design resources as the paid plan. The catch is that, instead of having to carefully check what template you're using, you can only download three designs a month.
If you only occasionally need to create images for your social media channels—or just want to create a one-off banner for your Twitter account or Facebook page—it's really nice to not constantly be running into upgrade notifications. As good as Canva and Spark are, the free plans do make you very aware that there's a paid plan they'd love you to be on. Snappa is a lot less pushy—but no less useful. The other mild difference with Snappa is that its templates—while excellent—aren't as thoroughly themed as some of the other options.
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Right now, just before Christmas, there are only three generic holiday-season Instagram post templates. You need to look at the defaults as a base you can customize and build from, rather than something ready-built that you're just adding a photo and changing the words with. In the early years of multimedia, the term "rich media" was synonymous with interactive multimedia. Over time, hypermedia extensions brought multimedia to the World Wide Web.
In the intervening forty years, the word has taken on different meanings. In the late s, the term referred to presentations consisting of multi-projector slide shows timed to an audio track.
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However, by the s 'multimedia' took on its current meaning. In the first edition of Multimedia: Making It Work , Tay Vaughan declared "Multimedia is any combination of text, graphic art, sound, animation, and video that is delivered by computer. When you allow the user — the viewer of the project — to control what and when these elements are delivered, it is interactive multimedia. When you provide a structure of linked elements through which the user can navigate, interactive multimedia becomes hypermedia. In common usage, multimedia refers to an electronically delivered combination of media including video, still images, audio, and text in such a way that can be accessed interactively.
Much of the content on the web today falls within this definition as understood by millions. Some computers which were marketed in the s were called "multimedia" computers because they incorporated a CD-ROM drive, which allowed for the delivery of several hundred megabytes of video, picture, and audio data. The term "video", if not used exclusively to describe motion photography, is ambiguous in multimedia terminology. Video is often used to describe the file format, delivery format, or presentation format instead of " footage " which is used to distinguish motion photography from " animation " of rendered motion imagery.
Multiple forms of information content are often not considered modern forms of presentation such as audio or video.