What is Snapchat?

A story is a great way to show your audience the daily operations of your business. It gives potential customers an idea of what an average day at your workplace is like.

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In addition, it gives your employees an opportunity to express their unique personalities. There are also Live Stories, which allows users "who are at the same event or a specific location to contribute Snaps to the same community narrative," the company explains.

Additional Information

Location services should be turned on to contribute. They can also be oriented around a specific event, such as the Super Bowl or the Oscars. There are quite a few ways to advertise on Snapchat. According to the company's site , there are three main methods: Snap ads, sponsored geofilters and sponsored lenses. Key takeaway: Snapchat allows you to send photos, create Stories, interact with other users and even create ads.

Snap ads are second, full-screen, vertical videos and can offer some type of interactive element, such as a call to action to visit a specific link.

Two-thirds of all ads include audio, which play automatically with the sound on. Gatorade, for instance, once featured an 8-bit tennis game that celebrated Serena Williams' 23rd Grand Slam victory. For more creative guidance and development, check out the company's guide to Snap ad attachments. The possibilities are endless. Sponsored geofilters allow users to send Snaps from specific locations.

The lenses can cover a specific location, like coffee shops or department stores. For instance, if your business has multiple branches, you can set the geofilters to your specific locations.

Snapchat is a unique tool for businesses to connect with customers. Here's how to use it.

If you're familiar with the platform, you'll notice major cities and its boroughs have different filters, like Brooklyn and Manhattan in New York City. Additionally, a geofilter can be also applied nationwide under a certain theme or holiday, like Cheerios' National Cereal Day and Michael Kors' National Sunglasses Day filters. Many brands utilize geofilters to promote events.

In June , Snapchat made it easier for all users to design a custom geofilter. By going to settings and selecting On-Demand Geofilters, there are dozens of templates. You can customize it with colors and words. Sponsored lenses are more interactive than geofilters.

Now there's a way you can spy on Snapchat.

Lenses have special facial recognition technology, which allows users to become dogs, pretend to be Santa Claus, turn into demons, wear flower crowns and even puke rainbows through the app. It happens in three steps: pretrigger of detecting a user's face, trigger of reacting to the user's expression like sticking a tongue out or queuing music and post-trigger of creating the final product. If your company sells cars, for example, your sponsored lens could have a user driving a new car with a Little Trees air freshener.

The company says this product is their most popular, driving on average three times higher brand awareness than mobile norms and two times lift in purchase intent. In January , the platform unveiled Discover. It's an entirely different part of the app. Similar to the Stories feature, Discover stories compile both audio-video and photo content, which links to articles and graphics, through a Pinterest-like dashboard.

TechCrunch says you can choose your favorites and send parts of Discover stories to specific users individually.

How to monitor Snapchat for free

In , Snapchat launched its own merchandise store that lives inside Snapchat Discover, according to TechCrunch. In the Snap Store, users can buy items such as a dancing hot dog plush doll and a streak hat. Currently, the store only features Snapchat items, however, in the future it could potentially be an in-app commerce platform for other brands, which would be big for small businesses.

While brands do have the opportunity to advertise within Discover stories, the costs are out of reach for many small business owners. If you know anything about DJ Khaled and his Snapchat success, then you know how the platform can reach an audience even beyond the mobile app. Children use snapchat to post silly things, like causing mischief and doing dares. This is why you need to monitor Snapchat. Sexting and other nefarious things can be halted. There are some great ways to monitor Snapchat on Android devices.

Snapchat for Business: Everything You Need to Know

There are lots of parental control apps which you can explore. However we found that one of the best is called HoverWatch. This has all the best features parents are looking for. You need to be like a tech ninja that is never seen or heard but their actions are felt. It can avoid needless arguments and them trying to find ways to uninstall the app. Family Orbit has been proven to be one of the best monitoring apps for iPhones. It has much the same features which HoverWatch has. Snapchat is a popular messaging app that lets users exchange pictures and videos called snaps that are meant to disappear after they're viewed.


  1. Snapchat Insights: How to Use the Analytics Tool (And What to Track).
  2. How to Monitor Snapchat Without Them Knowing – Snapchat Spy.
  3. What is Snapchat??

It's advertised as a "new type of camera" because the essential function is to take a picture or video, add filters, lenses, or other effects and share them with friends. All you need to sign up is your name, an email address, and your birth date. On Snapchat, users go by a handle, and Snapchatters gravitate toward silly names. To add friends, you can upload your contacts or search for people you know.

Link Bitmoji with Snapchat

You can also automatically add someone by taking a picture of their " Snapcode ," a special QR code unique to each user. After that, things get a little confusing.


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  • On Snapchat, photos -- not text -- usually start the communication. To begin a conversation, you tap the big camera circle and take a snap. There are all sorts of photo-editing tools you have to experiment to figure out what they do as well as filters to adorn your images. Once you customize your snap, you can send it to anyone on your friends list, add it to your story which is a record of the day that your friends can view for 24 hours , and add it to Snap Map which displays your photo on a map of your location that can be viewed by anyone on Snapchat.

    Snapchat provides several options for texting and managing photos. In addition to individual texting, Snapchat also offers group texting and group stories that everyone in a group can contribute to. You can delete the text messages you send, though in a group chat the other people will see that you've deleted something. In terms of Snaps, you can delete unopened ones that use a saved picture not taken on the spot.

    You can't delete snaps that include pictures you just took and didn't save. According to the terms of service , users must be You have to enter your birth date to set up an account, but there's no age verification, so it's easy for kids under 13 to sign up. Common Sense Media rates Snapchat OK for teens 16 and up, mainly because of the exposure to age-inappropriate content and the marketing ploys, such as quizzes, that collect data. It depends.

    If you set a time limit on a snap, it will disappear after it's viewed. However, recipients can take a screenshot of an image using their phones or a third-party screen-capture app. A phone screen-capture will notify the sender that the image was captured. But third-party apps don't trigger a notification.