Twitter provides a day summary of your profile and show you how it has performed in terms of profile visits, follower growth, tweet impressions and mentions. It also gives you an analysis of the impressions your tweets are getting, as well as details on engagement, i. You can export all the data and run some pretty neat reports for yourself. How to access: Log in to your Twitter account and go to analytics. Quick tip: Clicking on the bar chart icon of any of your tweets will show a complete breakdown of the engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, and expanded details.
One of the best sources for Pinterest analytics resides on Pinterest itself. The dashboard shows growth in impressions and followers, audience stats, and website engagement. You can click into more in-depth reports for each of these and see which posts and boards have performed the best. How to access: Pinterest analytics is available only for business accounts.
So, first convert your personal account to a business account for free. For a Page belonging to your company or organization, you can track engagement with your updates as well as see various metrics about your followers and visitors. How to access: To access LinkedIn Page analytics, sign in to your Page admin center, click the Analytics tab in the menu and select Updates , Followers , or Visitors from the dropdown.
Quick tip: The Visitor metrics section for your Company Page shows a blue line representing desktop views and an orange line representing mobile views. Toggle the Aggregate mobile and desktop metrics option at the top right to see the combined results. YouTube Analytics is a comprehensive system for tracking the performance of your videos and channels. It reports on a plethora of metrics including estimated traffic sources, watch time, views, earnings, ad performance, audience retention, and subscribers.
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How to access: Sign in to YouTube and go to youtube. There are so many great social media analytics tools out there. I hope this list have given you a good overview of the tools available to help you with your decision-making process. Keen to increase your Instagram engagement?
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Here's everything you need to take your Instagram game to the next level and boost your engagement In this guide, we'll walk you through a step-by-step process to help you find the best times for your business to post on Instagram And in this post, you'll find out how to leverage LinkedIn for your business Everything you need to know about Instagram analytics — from what metrics and insights are available to how to what you can do with them to boost your Instagram marketing What are social media analytics?
Buffer Analyze Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed. Sprout Social Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options.
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Hootsuite Hootsuite is a great combination of social media management, listening, publishing and analytics tools. Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker. Zoho Social Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow.
Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish. Compare fans vs. Social media channels: Facebook Twitter LinkedIn Instagram What analytics you get for free: All features for 15 days Stats for individual posts Analytics for content type, best time to post, etc.
Sendible Sendible is a social media management tool with considerable monitoring, listening, and reporting features. Measure response times and track team performance in responsiveness. Get notified of reactions and engage with multiple social profiles across networks from a single dashboard. Keyhole Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations.
Improve your Facebook and Instagram ad performance with automated insights. Social Report Social Report provides an overview of your activity on multiple social networks as well as blogs. List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy.
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Create and share white label reports with your clients. Socialbakers Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports.
Decide whether to boost Facebook posts or not based on predictive analysis. See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook. Learn when your followers are online and engage them live. Tailwind Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance.
Use the browser extension to create multiple posts from any site. Upload images in bulk using a drag-and-drop calendar to save time. Likealyzer Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. Get recommendations based on how your content is performing. Export your chosen metrics and insights in the form of easy-to-understand reports. Cyfe Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools.
Union Metrics Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. If you wish, MavSocial can also help you repeat your social media posts for a specified duration. Description: Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account follow and unfollow and suggests articles for sharing.
Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites. Description: SocialBee is a social media management tool that promoses to bring you more leads with less effort.
And it even integrates with Buffer. You can use SocialBee to posts consistently, while having an overall balanced mix of content in each category. More than that, the quality of support and is another valued asset of SocialBee. Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule more below.
Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people. Also, instead of just picking your time slots in your schedule to form your sharing plan , you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. You can also schedule posts outside of this plan.
Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance. Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
Description: Unlike most social media management tools, Later focuses mainly on Instagram though you can also connect your Pinterest, Facebook, and Twitter profiles. Unique value: The strength of Later is its visual content calendar, where you can easily drag-and-drop images to schedule them.
It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts. If none of the tools above suits your social media strategy , perhaps you need something that is more comprehensive.
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Here are several social media management tools that are generally designed for larger, enterprise teams. Most of these tools do not list their prices on their website but they do offer you a free demo to learn how the tool can help you. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.
Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media management to promotion to employee advocacy, Oktopost has all the tools most B2B marketers would want. As HubSpot integrates all your marketing efforts such as social media, email, SEO, and CRM into a single platform, you can easily compare your results across your marketing channels and measure your social ROI. Salesforce provides probably the most comprehensive set of products for enterprises.
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