Each year of education is associated with 1. From this perspective, internet users have a boost in network diversity that is equivalent to about two years of formal education, bloggers have a boost of about four years. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. Home U. Main More. The average American has ties in their overall network, and technology users have bigger networks. Self-selection for social networking site platforms means that LinkedIn and Twitter users have larger overall networks. Mobile phone use and instant messaging users are associated with having a larger overall network.
Overall, Americans have more close friends than they did two years ago. The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American. Facebook users have more close connections. The use of SNS in general was not found to have a negative relationship with the number of overall close ties.
However, frequent users of Facebook have larger core networks.
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About half. We speculate that these remaining ties are predominantly dormant ties and friends-of-friends. Social networking sites are increasingly used to maintain contact with close social ties While most people tend to have a very small core network of close social ties, a large segment of users maintain these ties using social networking services. Self-selection for social networking site platforms means that LinkedIn users have more diverse social networks than users of other social networking site platforms.
How strong is the relationship between internet use and the diversity of people overall social networks? See PDF of report for details.
Popular on pew research. Asian Americans are the fastest-growing racial or ethnic group in the U. Defining generations: Where Millennials end and Generation Z begins. Quiz: Are you a Core Conservative? A Solid Liberal? Or somewhere in between? Research Areas. Follow Us. We need to confirm your email address.
As in, how can you create value for your audience and how are you create value for your brand?
What voice, tone, and style of content do you share on your stories? Your IGTV video content should follow a similar arc. Here are some tips to get more from the channel:. And probably the hardest thing to get right when shooting vertical video for IGTV is the aspect ratio. The reason it can be hard to get right is because unless your video is shot on a smartphone which will usually record in if shot vertically , you may need to edit or crop your video in post-production to get the right aspect ratio for IGTV. Plus, IGTV now supports horizontal videos, so you can always stick with that format if you prefer.
Want to learn how to do it? Check out our guide on how to shoot and edit vertical videos for IGTV! Beyond Views, Likes, and Comments, you can also see your audience retention rate, which is how many people watched your video all the way to the end. You can even see a drop-off graph which shows you at what point people are swiping away from your video. Metrics like these are invaluable when deciding what changes if any to make to your IGTV strategy. For example, if viewers are dropping off at the minute mark, you can take that as a sign that creating videos that are longer than 20 minutes might not be the best strategy.
In this chapter, we cover everything from how to find the right influencers for your business, to properly disclosing sponsored posts and determining if your influencer marketing strategies are actually working for you:. When it comes to influencer marketing, Instagram is one of the best platforms for brands to partner with influencers on to reach new audiences quickly.
A big reason why Instagram influencer marketing is so effective is because it removes the barriers of traditional advertising and introduces your brand to a new audience through a more trustworthy source, your influencer partner. When an influencer recommends a product or service on their channels, it can come across as an authentic recommendation from a friend. But how do you come up with a fair price when there are so many factors to consider?
Why use Facebook analytics (a.k.a. Facebook Page Insights)?
Influencer marketing may have grown in popularity thanks to Instagram, but you may not need thousands of dollars to cash in on this trend. So, what exactly is a micro-influencer? Generally speaking, a micro-influencer is someone who has significant, but not massive, social media following. This could range from anywhere between 1, and , followers.
A great example is lauratully. This is likely due to their industry niche and engaged following. As with all things Instagram marketing, businesses can gain a lot by targeting niche audiences. Well, one of the biggest benefits of working with micro-influencers is that they tend to retain higher levels of engagement than top-tier influencers. According to recent studies , there seems to be a negative correlation between engagement rate and audience size.
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So while accounts of all sizes are getting fewer likes, comments, and followers in general than they did in the past thanks to the Instagram algorithm , bigger accounts seem to be taking a bigger hit. Indeed, when a micro-influencer features a product on their channels, it can come across more like a trusted recommendation from a friend, rather than a celebrity endorsement.
Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. Not sure where to start?
Here are four things to keep in mind when deciding whether or not to partner with an Instagram influencer:. When an influencer has a high engagement rate, it means their followers are paying attention and taking action on their content. Influencers with fewer followers often retain higher engagement rates on their posts, while influencers with large audiences tend to see decreased engagement rates and less direct communication with their followers.
Something else to keep in mind when deciding which influencers to partner with is how much they charge. Some influencers only accept flat rates, while others charge based on the number of sales or leads they create for the business. Growing your Instagram follower count involves a few things. First of all, you need to create high-quality content that resonates with audience.
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You also need to optimize your content so that it reaches as many users as possible. When used correctly, Instagram hashtags can help you grow your reach, get more engagement, and attract more followers. But in order to be successful with hashtags, you need to be strategic about what hashtags you use and when you use them. Well, the best way is to look and see what Instagram hashtags your audience, competitors, and industry leaders are already using.
The narrower the scope of the hashtag, the more engaged the users tend to be. For example, a Toronto-based coffee shop would want to use hashtags like specialtycoffee describes their business , coffeeshopvibes describes the purpose of your account , and TOcoffee or coffeelovers describes your target market. Then, you can add location specific hashtags, like spadina, chinatownTO, or even toronto.
You can also use Instagram hashtags that have a strong community around them, so instead of using coffee you could use dailycortado, which has less posts but a more engaged audience.
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Hashtag Suggestions works by automatically finding relevant hashtags for your posts based on other hashtags that you use. You can then pick and choose which of these hashtags to add you to your post. TIP: If you have an Instagram business account, you can check your Instagram Insights to see how many views are coming from hashtags. If you find the number is low, try adding some different tags to see if you can increase it.
And as organic reach continues to drop for regular Instagram posts, we expect stories to become even more key for business to engage with their followers and stay top of mind. And if they like what they see, they might even give you a follow! This is another great reason to try to have an active Instagram story up at all times.
But besides appearing in the Explore page, your stories can also appear in the Search pages for different locations and hashtags. As we wrote in an earlier chapter, most Instagram geo-locations and hashtags have their own stories attached to them. While this is an under-utilized Instagram feature, we expect it to become more popular in the coming year as Instagram users get more comfortable with watching and creating stories.
You can either just type in the hashtag, or you can use the hashtag sticker to add the hashtag of your choice.