AP — Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users. The anti-tracking shield included in iOS But Apple says it is just looking out for the best interests of the more than 1 billion people currently using iPhones.
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Once the software update is installed -- something most iPhone users do -- even existing apps already on the device will be required to ask and receive consent to track online activities. Until now, Facebook and other apps have been able to automatically conduct their surveillance on iPhones unless users took the time and trouble to go into their settings to prevent it -- a process that few people bother to navigate. In a speech given a few weeks after the Jan.
Capitol, Apple CEO Tim Cook pointed out how personal information collected through tracking by Facebook and other social media can sometimes push people toward more misinformation and hate speech as part of the efforts to show more ads. Unlike Facebook, Google has close business ties with Apple. That arrangement is currently one element of an antitrust case filed last year by the U. Justice Department.
Facebook is also defending itself against a federal antitrust lawsuit seeking to break the company apart. Keep an eye on the latest social conversations, trends, and brand mentions.
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Apple iPhone cracks down on Facebook, other apps secretly tracking users
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